For the past 25 years, Bischof+Klein has been extending an invitation to the annual international sales meeting in Lengerich. This time, 44 colleagues from 15 countries made the journey. The agenda included a discussion of new sales approaches, the development of joint ideas, and the reinforcement of international cooperation. The executive board presented a motivating outlook for the coming years. For the first time, a guest presentation was also held by an Italian machine manufacturer.

One central topic was the "New Way of Selling" with special aspects such as "cross-selling" and the "go-to-market strategy" (see title topic).